DAM solutions for advertising and marketing professionals.
Achieving business improvement and speedy multi-media deployment in promotional media production.
By centrally managing all content such as product photos, model photos, catalog data, and commercial videos, we can create an environment where both internal and external stakeholders can access and share the latest data at any time. We strongly support productivity improvements in promotional content production by optimizing and reusing photos and videos according to the rules of the distribution channels, as well as by digitizing the proofreading of production data and automating routine tasks. <Challenges in the Advertising and Marketing Department> - Redundant tasks arise during multi-media distribution, leading to missed updates and errors in publication. - There is a time lag in information deployment, as web distribution cannot occur until catalog production is completed. - Staff are overwhelmed with miscellaneous tasks unrelated to their core duties, such as data handover and information maintenance. <Solutions through DAM Implementation> - By centrally managing all data and allowing for unified use across various media, we can significantly reduce the effort and errors involved in update tasks. - Using master data enables simultaneous production of catalogs, web content, and social media, allowing for timely information distribution. - The digitization and automation of production workflows, including submission, proofreading, and approval, allow staff to focus on their core tasks.
- Company：ビジュアル・プロセッシング・ジャパン
- Price：Other
